I create brands and products that are designed to be used and enjoyed. Not just admired but interacted with. That demonstrate knowledge and feel personal. Great design is not an accident. It's a series of decisions and practices that can be repeated, refined and improved. That's what I do...every day.
Users are looking for a "moment of joy". First I find it and then I work backwards.
There are three responses to great products: yes, no, and wow! Wow is my favorite.
Simple is not just beautiful, simple is the bravest form of design. Simple is amazing.